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Together we are stronger

360° Marketing

What is already practiced within tourism is to be implemented across other areas, using synergies to promote location Steiermark with combined forces.

The STG sees cooperations with Styrian companies, organisations and institutions as an even more effective way of promoting Steiermark as an attractive and diverse location. The overall goal is to market Steiermark as the location for living, working or studying. This is communicated through joint marketing activities with a focus on the online sector in particular.

The "360° Marketing" project combines the best of different areas. The STG with its well-known and loved Green Heart of Austria has high-reach channels and extensive experience in promoting the advantages of Steiermark. As a cooperation partner they enrich these messages with specific information and content about your company or institution.

The focus is on the USPs of Steiermark throughout. Combined with clear yet authentic messages and appealing creatives, the predefined group is perfectly targeted on the most promising platforms as part of the customer journey.

 

JOINT PILOT PROJECT WITH FH JOANNEUM

There has already been a first "360° Marketing" pilot project with the FH JOANNEUM. The aim of the joint campaign was to generate interest from prospective students from Austria and Germany for Steiermark as a top university location. The main focus was on the Bad Gleichenberg site in order to fill the available spaces on the Health and Tourism Management degree programme.

INTERESTED IN A COOPERATION?

We look forward to hearing from you! We would be delighted to discuss cooperation opportunities with you.

Did you know? You will find even more interesting content for companies in our download area.