Styrian Flower Road

The region’s most beautiful floral villages are joined by the Styrian Flower Road, offering up an unrivalled paradise of blossoms. Enjoy the colourful splendour and friendly flower lovers on the way through St. Jakob im Walde, Wenigzell, Vorau, Mönichwald, Pöllauberg, St. Lorenzen am Wechsel, Strallegg, St. Kathrein am Offenegg, Hartberg and Fischbach. Regale yourself with the luxuriance of flowers and blossoms maintained by the residents and many volunteers.

A sea of flowers

The Styrian Flower Route has been in bloom since 1990 - complete with flower parade and its own ‘Flower Highnesses’ in dirndls.

What makes it so special? It's not just the gardens and flower decorations. It's the combination of a colourful landscape, warm hosts, regional delicacies and charming excursion destinations. Simply: blossoming enjoyment all the way.

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Flower parade 2025

On September 7, 2025, the time has finally come again: the Flower Parade will take place in the municipality of Vorau - for the second time! Another highlight will be the election of the new Flower Parade Highnesses, who will represent the Styrian Flower Route until the next Flower Parade in 2027.

You can look forward to an impressive variety of flowers and artistically designed flower sculptures as far as the eye can see.

The flower parade is a unique highlight that can only be experienced every two years in Eastern Styria and delights visitors from near and far.

Floral decoration competition “The Flora”

In 2025, Vorau will become a flower hotspot: in addition to the flower parade, the flower decoration competition ‘Die Flora’ will also take place. On 4 September, you can marvel at creative gardens, artistic arrangements and blooming imagination at its best.

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Communities of the Flower Road

11 floral villages united to form the Styrian Flower Road. Most of them are prizewinners in Styria’s state floral decoration contest and some have already won awards in the European “Entente Florale” competition.

St. Lorenzen am Wechsel

Pöllauberg

Vorau

Waldbach - Mönichwald

Wenigzell

Fischbach

St. Kathrein am Offenegg

Strallegg

St. Jakob im Walde

Hartberg

Gardens along the Flower ROad

Aside from the magnificence of flowers, each of the 10 floral villages features numerous other attractions and destinations, such as the Pöllauberger pilgrimage church, Vorau Abbey or the Kräftereich St. Jakob im Walde. The GenussCard is a special offer for Eastern Styria. After the first night’s stay with a GenussCard partner, it allows you to explore more than 280 destinations in three regions at no charge. You also enjoy numerous benefits with the bonus partners. If you want to learn more about flowers and herbs, visit the Sulamith Garden, relax by the “Blumenpfau” flower peacock in the Mönichwalder Park or take part in various herb workshops.

Themed Gardens - Garden Village Pöllauberg

Kräftereich St. Jakob im Walde

Veronikas herbfarm

The hanging Gardens of the Sulamith

This was the Flower parade 2023

A truly flowery event took place on September 10 in the Adventure Region of Eastern Styria: The traditional flower parade of the Styrian Flower Road stopped in the popular pilgrimage site of Pöllauberg.

Thousands of guests admired the flower wagons decorated with much love and skill - at the end the tourism association St. Kathrein am Offenegg was happy about the award "Most beautiful flower wagon".

THIS WAS THE FLOWER PARADE IN PÖLLAUBERG

Video

In this video you will find a few highlights and impressions of the beautifully decorated flower carts of the Flower Parade 2023 in Pöllauberg, in the Pöllauer Tal Nature Park.

Get inspired

The Styrian Flower Route is more than just decoration: it is an invitation to linger. Stroll through blooming villages, enjoy regional delicacies, discover new favourite places - and maybe even meet a flower lover or two while watering or plucking.

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Destinations

Events

Experiences

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