Logo Vulkanland Route 66 - A delightful journey | © Steirisches Vulkanland | Praktikant Conterfei
Vulkanland Route 66 - A delightful journey | © Steirisches Vulkanland | Bernhard Bergmann Vulkanland Route 66 - A delightful journey | © Steirisches Vulkanland | Bernhard Bergmann
The road that leads you to zest for life in the Thermen- & Vulkanland

the Vulkanland Route 66

Running straight across much of the USA, crossing vast, endless expanses, Route 66 is one of the most famous highways in the world. Over in Austria, its namesake in the Thermen- & Vulkanland rolls past an incredible wealth of culinary and artisan highlights.

Packed along the 80 km route or situated just off it are all sorts of interactive factories and authentic family-run businesses where visitors can sample the wares, spend a few hours, and take home some souvenirs. 

On Route 66, everything is geared towards gourmet pleasure in the truest sense of the word. Every kilometre reveals new attractions in a seemingly endless landscape of culinary adventure:

Well-known gourmet stops, such as the Zotter Chocolate Adventure World, the Fromagerie (Austria’s first cheese art and ripening factory), Gölles (a factory for fine brandies and vinegars), the Vulcano Schinkenmanufaktur (ham factory) or even the Berghofermühle (flour mill) in Fehring, to name but a few. 

It’s also well worth exploring smaller producers who specialise in niche products, for example Kober organic chokeberry farm, Koller pumpkin farm and workshop, Maika coffee roasting house, or the exciting Vulkanland snail farm.  

But perhaps it’s big-style regional food shopping you’re after? Once again Route 66 offers a vast selection – there’s the Bauernstadl food hall in Feldbach with products from over 200 different suppliers, the Greislerei Merin in Straden, or even the Murkostladen in Mureck, which spans 170 m² and features over 3,000 hand-picked suppliers. 

Discovering wine in a wine wonderland: You simply can’t avoid wine on Route 66. Winegrowers with vineyards big and small are scattered across the entire Thermen- & Vulkanland. There’s a fine drop of red or white or even sparkling wine to try around every corner. Wine lovers absolutely mustn’t miss a visit to the Gesamtsteirische Vinothek, which stocks 220 wines from a whole host of winegrowers.

© Steirisches Vulkanland

The culinary road that leads to zest for life

There are 15 certified shopping experiences located along Route 66, featuring exclusively regional products. Visitors can also look forward to 33 certified manufacturing experiences, where owners actively encourage visitors to try their products following a tour of the production sites.

Culinary delights close enough to taste!

Route 66 is celebrated for its wealth of interactive factories – probably the highest density in the world! Countless culinary factories are only too pleased to open their doors and let you be a part of these regional specialities. Look – Try – Love!

fromagery Riegersburg  | © Bernhard Gruber
  • Riegersburg

The Cheese Artist - Fromagerie zu Riegersburg

Austria's first cheese art and aging manufactory. Here, cheese is allowed to blossom and be refined.
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Eingang | © Weingut Krispel
  • Straden

Genusstheater Krispel in Straden

In the beginning was the wine. Then the rustic bar and the Genießerbuschenschank was born.
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Dominik | © Einfach Fitz die Zuckerbäcker, Sissi Furgler
  • Bad Gleichenberg

Simply Fitz - The confectioner

Look forward to fresh tartlets, macarons, chocolates, delicious ice cream sundaes and delicious breakfast dishes every...
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Vinothek Steiermark | © Thermen- & Vulkanland
  • open today
  • St. Anna/Aigen

Vinothek Steiermark in St. Anna/A.

At the centre of St. Anna am Aigen, high above the hilly landscape, the Vinothek Styria not only offers an overview of...
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Eingangsbereich | © Landkauf Bund
  • open today
  • Straden

Café "Die Klausen" in Straden

Everything for our region. As a diverse full-service provider, we offer the people of our region everything they need...
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Gottfried Lamprecht, Herrenhof Lamprecht | © Herrenhof Lamprecht
  • open today
  • Markt Hartmannsdorf

Herrenhof Lamprecht

It was clear to Gottfried Lamprecht that vines had to grow here again: the HERRENHOF in Markt Hartmannsdorf is an old...
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urlmueller | © Urlmüllers Paradeis Paradies
  • open today
  • Straden

Urlmüllers Paradeis Paradies in Straden

Now Styria has his own "tomato king". Family Unger produces many dozens of tomatoes varieties and peppers under the old...
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Family Kapper | © TheSchubitu
  • open today
  • Fehring

Winery Kapper

Feel the attachment to tradition but also the openness to modernity. Taste the love and joy of wine at a tasting.
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Eingang | © Weingut Krispel
  • open today
  • Straden

Weingut und Kostbar Krispel in Straden

In the beginning was the wine. Then the rustic bar and the Genießerbuschenschank was born.
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Manufactory | © Vulkanlandsekt Manufaktur
  • open today
  • Riegersburg

Das Meister Sekt Kulinarium

Let yourself be surprised by the great variety of products and the creativity of the producers of Southeast Styria in...
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Winzer Edi Tropper | © Tropper Bio Weine
  • open today
  • Straden

Weingut Edi Tropper - Bio Winzer in Straden

The family organic winery Tropper is located directly on the Stradener Kirchberg and impresses with the omnipresent...
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Maitz Kaffeerösterei | © Maitz Kaffeerösterei
  • open today
  • St. Anna/Aigen

Maitz - Kaffeerösterei in ‌St. Anna/A.

There is a coffee roasting plant in Frutten-Gießelsdorf. For the Maitz family, this is the first step towards their...
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die vulkanland route 66

The Vulkanland Route 66 - the official video!

90 "Lebenslustzeichen"

Besides the countless culinary discoveries, Route 66 also has plenty of art-related experiences to bring to your attention. Around 90 creative “Lebenslustzeichen” (“zest for life signs” that look like information boards) adorn Route 66: something for explorers to admire, to smile at, and even be inspired by. Also in the pipeline are giant gateways, designed to greet visitors as they ride into a land of ‘milk and honey’. The internationally acclaimed staging expert Andreas Stern is responsible for the artistic representation. 

Man walks through hall with stainless steel wine tanks
Experience wine on the Vulkanland Route 66 | © Thermen- & Vulkanland | Bernhard Bergmann
© FlorDigitalArtist | Manuel Flor
© Steirisches Vulkanland | BROBOTERS