Logo Vulkanland Route 66 - A delightful journey | © Steirisches Vulkanland | Praktikant Conterfei
Vulkanland Route 66 - A delightful journey | © Steirisches Vulkanland | Bernhard Bergmann Vulkanland Route 66 - A delightful journey | © Steirisches Vulkanland | Bernhard Bergmann
The road that leads you to zest for life in the Thermen- & Vulkanland

the Vulkanland Route 66

Running straight across much of the USA, crossing vast, endless expanses, Route 66 is one of the most famous highways in the world. Over in Austria, its namesake in the Thermen- & Vulkanland rolls past an incredible wealth of culinary and artisan highlights.

Packed along the 80 km route or situated just off it are all sorts of interactive factories and authentic family-run businesses where visitors can sample the wares, spend a few hours, and take home some souvenirs. 

On Route 66, everything is geared towards gourmet pleasure in the truest sense of the word. Every kilometre reveals new attractions in a seemingly endless landscape of culinary adventure:

Well-known gourmet stops, such as the Zotter Chocolate Adventure World, the Fromagerie (Austria’s first cheese art and ripening factory), Gölles (a factory for fine brandies and vinegars), the Vulcano Schinkenmanufaktur (ham factory) or even the Berghofermühle (flour mill) in Fehring, to name but a few. 

It’s also well worth exploring smaller producers who specialise in niche products, for example Kober organic chokeberry farm, Koller pumpkin farm and workshop, Maika coffee roasting house, or the exciting Vulkanland snail farm.  

But perhaps it’s big-style regional food shopping you’re after? Once again Route 66 offers a vast selection – there’s the Bauernstadl food hall in Feldbach with products from over 200 different suppliers, the Greislerei Merin in Straden, or even the Murkostladen in Mureck, which spans 170 m² and features over 3,000 hand-picked suppliers. 

Discovering wine in a wine wonderland: You simply can’t avoid wine on Route 66. Winegrowers with vineyards big and small are scattered across the entire Thermen- & Vulkanland. There’s a fine drop of red or white or even sparkling wine to try around every corner. Wine lovers absolutely mustn’t miss a visit to the Gesamtsteirische Vinothek, which stocks 220 wines from a whole host of winegrowers.

© Steirisches Vulkanland

The culinary road that leads to zest for life

There are 15 certified shopping experiences located along Route 66, featuring exclusively regional products. Visitors can also look forward to 33 certified manufacturing experiences, where owners actively encourage visitors to try their products following a tour of the production sites.

Culinary delights close enough to taste!

Route 66 is celebrated for its wealth of interactive factories – probably the highest density in the world! Countless culinary factories are only too pleased to open their doors and let you be a part of these regional specialities. Look – Try – Love!

exterior view | © Klöcherhof Domittner
  • Klöch

Klöcherhof

Our restaurant is located in the center of the Klöcher wine village.
More Details
Manufactory | © Vulkanlandsekt Manufaktur
  • open today
  • Riegersburg

Das Meister Sekt Kulinarium

Let yourself be surprised by the great variety of products and the creativity of the producers of Southeast Styria in...
More Details
DeMerin
  • Straden

De Merin Greißlerei in Straden

Shopping like in the past. The De Merin group - an association of farmers, winegrowers and pleasure- and...
More Details
Sujetfoto Tomate | © Thermen- & Vulkanland
  • open today
  • Bad Gleichenberg

Mein Bauernladen in Bad Gleichenberg

Obstbau Weiß - they know what has a good taste in Thermen- & Vulkanland Steiermark! Wine, pumpkin seed oil,...
More Details
Gmoarieglhof | © Manuel Schneider
  • open today
  • Markt Hartmannsdorf

Gmoarieglhof

Welcome to the realm of must and vinegar, where since now also happy chickens lay colorful eggs.
More Details
De Vin Gin & Bitter - Lisa Bauer  | © Destille Berlin
  • open today
  • Fehring

DeVin Gin&Bitter - Lisa Bauer

DeVin represents youthful recklessness, lostness and self-realization in the form of modern, premium and cleanly...
More Details
restaurantmalerwinkl | © lindshalm
  • open today
  • Fehring

Malerwinkl - Restaurant & Kunsthotel & Vinothek

Cordiality and inspiring creativity. In the à la carte restaurant, multi-layered art meets irresistible culinary...
More Details
Familie Haas | © Obstbau Haas, Alex Winkler
  • open today
  • Gnas

Obst.Wein.Gut.Haas in Poppendorf

In Poppendorf near Gnas, the Haas fruit farm is managed according to the criteria of natural cultivation.
More Details
Seppi zwischen den Holzfässern im Keller | © Obsthof Neumeister, Josef Neumeister
  • open today
  • Straden

Obsthof Neumeister in Straden

The Neumeister family began their noble brandy history with a communal boiler in the garage in Straden.
More Details
exterior view | © Klöcherhof Domittner
  • Klöch

Klöcherhof

Where fine grapes become top wines
More Details
Weinhof Ulrich | © Weinhof Ulrich
  • open today
  • St. Anna/Aigen

Weinhof Ulrich in St. Anna/A.

"The quality of the wines grows in the vineyard," says Rupert Ulrich. This is also reflected in the unmistakable...
More Details
Vinegar tasting 1 | © Manufaktur Gölles
  • open today
  • Riegersburg

Gölles - Manufactory for fine brandy & fine vinegar

Take a look behind the scenes of the Gölles manufactory, which has been producing fine brandies and vinegars for over...
More Details

die vulkanland route 66

The Vulkanland Route 66 - the official video!

90 "Lebenslustzeichen"

Besides the countless culinary discoveries, Route 66 also has plenty of art-related experiences to bring to your attention. Around 90 creative “Lebenslustzeichen” (“zest for life signs” that look like information boards) adorn Route 66: something for explorers to admire, to smile at, and even be inspired by. Also in the pipeline are giant gateways, designed to greet visitors as they ride into a land of ‘milk and honey’. The internationally acclaimed staging expert Andreas Stern is responsible for the artistic representation. 

Experience wine on the Vulkanland Route 66 | © Thermen- & Vulkanland | Bernhard Bergmann
© FlorDigitalArtist | Manuel Flor
© Steirisches Vulkanland | BROBOTERS